CIM Certificate:

Content Marketing 

Level 4 Module | Foundation Degree | 7/8 SQA
The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

Content marketing is a game-changer when it comes to crafting impactful digital marketing campaigns. In this module, you’ll dive into the essential knowledge and skills necessary for creating compelling content that aligns with your marketing goals. You’ll discover how various content formats can enhance digital campaigns and guide the customer journey, as well as explore the exciting ways emerging technology influences content production. By the end of this module, you'll be equipped with the expertise to develop a tailored content plan that drives organizational initiatives forward.
Format

Live (virtual)
Learning

Starting dates

January 2025

March 2025

June 2025

September 2025

Duration

4 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

4 weeks

Course tutor(s)

Jo Dolezal
Karen Barrie

Course fee

 £580 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This module is designed to build knowledge and skills necessary for creating effective content that supports digital campaigns. Participants will learn to develop compelling messages and visuals tailored to engage target audiences, ultimately enhancing the impact of their marketing efforts. By the end, individuals will be equipped to produce content that drives successful outcomes for online initiatives.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

The go-to for marketing executives, or equivalent, who have had experience in the industry and are looking to advance their careers.

To study the Certificate in Professional and Digital Marketing, you’ll need to have a minimum of one year’s experience in the industry or a relevant level 3 qualification. If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 4 in this topic.

As an elective module in your Level 4 CIM Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Recognise the importance of content marketing to organisations.

__________________________________________________________________________________________________

Understand different content formats across a range of contexts.

__________________________________________________________________________________________________

 Understand how to create a content marketing plan.

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The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course Tutor

Jo Dolezal

I am part of the nesma team delivering Chartered Institute of Marketing qualifications, including the new Specialist Awards in Social Media Management and Content Strategy. I also run social media and content marketing skill sessions.

Since starting my marketing career in 2001, I’ve worked across various sectors and founded Dolezal Consulting in 2009, helping over 100 clients with strategic marketing projects. In 2021, I joined the NIHR as Senior Social Media Specialist, working on training, campaigns, and strategy. I love sharing best practices and real-world examples, helping students apply what they learn to their own roles.

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Course Tutor

Karen Barrie

I’ve spent my career in marketing and communications across various sectors, from managing internal communications at Durham University to leading direct marketing at Parkdean Resorts and database management at Newcastle Building Society. My journey started in publishing, where I sharpened my proofreading skills and learned the art of effective communication. Having completed my CIM studies locally, I know firsthand the value of learning alongside others and the inspiration it can bring. Now, while taking a career break to focus on family and volunteer at my local Foodbank, I’m thrilled to tutor at nesma, helping others build their skills, confidence, and a practical understanding of marketing that delivers real results.

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