CIM Foundation Certificate:

Content and Channels 

Level 3 Module| A-level | 6 SQA
This course is perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing.

Get ready to dive into the exciting world of content marketing with this engaging module! You'll explore the various types of content that marketers can craft and discover the best channels for publishing and promoting them. By the end of the module, you'll be equipped to recommend the perfect channel for your marketing efforts. You'll gain insights into interpreting a business's aims and objectives, identifying their target audience, and planning content that truly resonates. Plus, you'll uncover the vital connections between content and channels, ensuring you understand their suitability in every scenario. 
Format

Live (virtual)
Learning

Starting dates

January 2025

April 2025

June 2025

September 2025

Duration

4 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

6 weeks

Course tutor(s)

Jo Dolezal

Course fee

 £410 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module

This Module provides an understanding of how marketing channels are decided on and the impact this has on the types of content that can be created.


It covers deciding the most appropriate choice of content and channels to ensure effective communications can be created to meet marketing objectives and target audiences 

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

This course is perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing.

To study for the Foundation Certificate in Professional and Digital Marketing, you do not need to have any previous experience or knowledge of marketing.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 3 in this topic.


As an elective module in your Level 3 CIM Foundation Certificate in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 
All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand how communications channels are used in marketing

__________________________________________________________________________________________________

Determine the best type of content to use in marketing communications

__________________________________________________________________________________________________

 Understand how to choose the most suitable channel(s) and content for a communications campaign

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

Jo Dolezal

I am part of the nesma team delivering Chartered Institute of Marketing qualifications, including the new Specialist Awards in Social Media Management and Content Strategy. I also run social media and content marketing skill sessions.

Since starting my marketing career in 2001, I’ve worked across various sectors and founded Dolezal Consulting in 2009, helping over 100 clients with strategic marketing projects. In 2021, I joined the NIHR as Senior Social Media Specialist, working on training, campaigns, and strategy. I love sharing best practices and real-world examples, helping students apply what they learn to their own roles.

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