CIM Diploma:

Brand Proposition

Level 6 Module| BA (Hons) Degree | 9/10 SQA
For marketing managers and marketers in operational and supervisory positions seeking to enhance their strategic and management skills.

In today's fiercely competitive market, brand innovation and reputation management are key ingredients for any business aiming to thrive. This module dives into the exciting world of proposition development, brand management, equity, and purpose, all while examining their connections to customers, broader stakeholders, and society as a whole. As we navigate an increasingly digital landscape, the significance of transparency and authenticity cannot be overstated. This module highlights the vital roles that brand innovation and reputation management play in building lasting success.
Format

Live (virtual)
Learning

Starting dates

January

April

June

September

Duration

4 x 2 hour
Live sessions

1 x Revision Session

Supplementary

10 credits

6 weeks

Course tutor(s)

David Colley

Course fee

 £625 + VAT 

Excludes CIM fees*
See enrolment guide
for details

Aims of the Module


This module underscores the vital importance of brand identity, brand value, and brand building in marketing. It builds on existing knowledge to enhance understanding of the strategies marketers can use to establish and strengthen their brands.

 Participants will learn to create compelling brand narratives, communicate value effectively, and drive brand equity, highlighting branding's significant impact on business success.

Assessments Methods 

The module will be assessed by way of a 2-hour examination. 

Onscreen assessments utilising either Multiple Choice Testing or Scenario-driven short and extended answer response tests. The assessment is employer-driven, practitioner-based, relevant, and appropriate for business needs.

Entry requirements 

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. Equivalent level to an undergraduate degree.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

How can it be used?

As a stand alone certificate to demonstrate your knowledge and expertise to Level 6 in this topic.

As an elective module in your Level 6 CIM Diploma in Professional & Digital Marketing. You can take up additional modules to complete the full qualification. 

All our learners gain access the the nesma learning hub and you own learning homepage. From here you can access all your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Learning outcomes

The module comprises three learning outcomes each. Each learning outcome will be covered by the related
assessment criteria and will be assessed by way of a 2-hour examination.


Learning Objective 1
Learning Objective 2
Learning Objective 3

Understand how to develop propositions that differentiate the organisation.

__________________________________________________________________________________________________

Understand how the brand supports the proposition.

__________________________________________________________________________________________________

Determine the factors that drive brand identity and strategy for success.

__________________________________________________________________________________________________

The 'nesma way'

What makes us different is our focus on giving you a great learning experience with more tutor engagement and personal focus ...we call it 'The nesma Way'!  

  • Personalised course selection and options support
  • Structured guidance from our exclusive tutors
  • Simply more contact time to ensure your success
  • Membership to an ever-growing learning community
  • A leading edge learning companion, content and online tools
  • Amazing pass rates and a great experience!
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Course leader

David Colley

I am a Senior Lecturer in branding and marketing communications at Manchester Metropolitan University and a tutor for nesma, delivering the CIM Level 6 Diploma in Professional Marketing, specifically the Managing Brands module. With a career spanning design, print, and university marketing management, I bring hands-on experience from leading marketing campaigns, managing brand strategy, and student recruitment to the classroom. Qualified with a PGCE and an MSc in Marketing, I’ve taught CIM qualifications since 2018, combining industry insights with an academic perspective. Outside of work, I have research interests in the craft beer industry and serve as a Director and Secretary of a community cinema CIC.

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