AI Marketing 
module

Level 6 | BA (Hons) Degree level | 9/10 SQA
Advance your AI marketing expertise

Understand the opportunities, challenges, and ethical considerations of AI. Learn to plan, apply, and evaluate AI tools effectively. Earn a respected CIM Award and lead the future of data-driven marketing.

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Accredited award

Digital Marketing Institute
Format
Live online
Start anytime
Live cohort start dates
September 2025
January, April June 2026
Duration
5 weeks
Course tutor
Jason Yip
Course fee

£8625 +VAT
Plus Institutional fees
CIM Fees
Membership £65
Assessment £165
*Team discounts and payment options available

Get a recognised qualification

Join a 300,000 strong digital marketing community!

Over 75,000

Learners

5.0 (62 reviews) 

Why learn with nesma ?

We offer personalised learning that adapts to your changing situation at work and home, and more tutor hours to make sure you achieve your learning goals faster! 

Plus using our exclusive SkillsView™ and dedicated advisors, we work with you to help you build learning pathways to help you get that promotion! 

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Unique offers for this programme: 

We provide a unique range of offers to support your learning experience when completing this qualification:
  • Flexible dual award options to enhance your qualification portfolio.
  • Free access to the Skills Lounge for revision sessions and networking.
  • Earn nesma credits for smoother progression to other programmes.
  • Dedicated expert support available throughout your learning journey.

Course description

This module explores the role of artificial intelligence in modern marketing and how it’s transforming customer experiences and business performance.

Learn how to evaluate AI tools, understand ethical considerations, and plan for successful implementation in real-world marketing strategies.

Perfect for marketers who want to stay ahead of emerging trends and lead innovation with confidence.
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What you'll learn

Here’s what you’ll be able to do after completing this module:
  • Understand how AI is applied in marketing and the value it can deliver to campaigns and performance.
  • Evaluate the ethical, organisational, and customer challenges of using AI in a marketing context.
  • Plan how to implement AI tools effectively to meet marketing objectives and measure impact.

Your course includes

  • 5 weeks of expert-led live online classroom sessions
  • Interactive quizzes and practical assignments
  • Revision sessions with tutors 
  • Live online learning with lifetime access 
  • Qualification Certificate

All of our learners gain access to the nesma learning hub via your own homepage.

From here you can access all of your courses, materials and activities, see your progress and work with other students. 

The platform provides broader benefits including skills passport, activity badges, and access to skills intelligence, offers and news!

Aims

Develop practical skills and strategic understanding to analyse markets, influence customer behaviour, and deliver effective marketing plans that drive business success.

On successful completion, you’ll earn a recognised CIM AWARD certifying you as a marketing professional ready to plan campaigns, engage audiences, and make a measurable impact in any organisation.

Certification exam 

To complete the module, you’ll take an online assessment with 45 questions to be answered in 90 minutes. The questions include multiple choice, scenarios, and single best answers. Achieve 60% to earn your CIM Award and progress towards the full Certificate.


We’ll set you up with a sample test and provide a focused revision session shaped around the topics you and your cohort want to revisit. By the end, you’ll be confident, exam-ready, and on your way to becoming a certified marketing professional.

CIM Membership  & Assessment Fees

We handle all the admin – you focus on learning
We’ll arrange your CIM membership (£65) , register you for assessments (£130 per module), and help you prepare with practice tests and revision sessions.
Plus, as a CIM member, you gain exclusive access to industry insights, practical toolkits, expert webinars, networking events, and career support resources—all designed to accelerate your marketing career and keep you connected to a global community of marketing professionals.
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Who is it for?

This course is designed for aspiring marketers and professionals ready to take the next step in their career with a solid grounding in marketing and digital strategy.

It’s ideal for marketing executives, team leaders, career changers, and small business owners looking to gain a recognised award and the skills to plan and manage effective campaigns.  If your not sure talk to us  

Your tutor

Jason Yip

Jason is a part-time CIM tutor with over 25 years’ experience in digital marketing across both public and private sectors. Currently Head of Marketing Web, CRM, and Analytics at Newcastle University, he has led nationally recognised digital projects and is celebrated for driving marketing innovation and creativity. 

Jason brings a wealth of expertise in web, CRM, and analytics, and is a regular judge at top industry awards. He’s passionate about making complex digital concepts clear and helping learners apply their knowledge with confidence and impact.

What our learners say

The qualification has been transformative for my role!

I can now approach marketing challenges with a more strategic mindset

Step up your game!

Your commitment, passion, and delivery were really amazing. We had a great start and the speed as well as intensity with which we rolled out globally over 3 years was unbelievable.

Concise and practical content

I learned a lot and now feel ready to implement these techniques into my organisation. 

Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Simple to understand!

Armed with the knowledge and techniques obtained from your school, I feel more equipped to navigate the challenging social aspects of the real world and become a professional in my field of choice.

Excellent Training Program!

The presenters were amazing. They were engaging, timely, and knowledgeable

5% off for nesma students and alumni!

If you have registered or attended a course
with us before, copy/ use the promo code
on the right when you enrol*
*We will of course verify you have previously learnt with us
Use promo code:

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